Experience DesignMahindra Automotive · 2021 — 2022
Mahindra Automotive — Digital Touchpoints for a House of Brands
Award-winning digital experiences unifying the customer journey across Mahindra's house of automotive brands — from discovery to ownership.
Problem Statement
A house of automotive brands meant fragmented digital touchpoints and inconsistent customer journeys from discovery through purchase and ownership.
My Leadership Role
I led experience design across the house of brands — crafting a cohesive yet brand-expressive system of digital touchpoints and aligning stakeholders across the portfolio.
UX Strategy & Methodology
- 01Mapped the end-to-end automotive journey across discovery, configuration, purchase, and ownership.
- 02Designed a flexible experience framework that expressed each brand while staying cohesive.
- 03Elevated craft with immersive product visualization and configurators.
- 04Validated with users and iterated toward measurable engagement gains.
Business Outcome
Award-winningRecognized digital work
UnifiedJourney across brands
HigherEngagement & lead quality
Go deeper
Want the detailed process, business impact & ROI?
The full breakdown — research artifacts, methodology, stakeholder maps, before/after metrics and the return-on-investment model — is shared on request under NDA. Let's connect and I'll walk you through it.
Process walkthroughBusiness impactROI model
